In the modern world, it’s crucial for businesses to be bolstering their digital marketing efforts and make the most of the powerful marketing tool that is the web.
However, the key issue is whether you choose to do this in-house, or outsource it to a digital marketing agency.
Both routes have their benefits, but we believe that outsourcing to an agency is the way to go. Why? Here are our three main reasons.
Of course, the cost of any marketing work is going to be one of your primary concerns.
Thankfully, outsourcing your digital marketing to an agency will cost you a mere fraction than it would to build up an in-house team.
As you can see in this post at Entrepreneur, digital marketing agencies don’t cost as much as you might think (it’s in dollars, but you can see the point)!
If you’re going to employ your own team of marketers, they’re going to have to cover a lot of bases, including copywriting, SEO, PPC advertising, social media and design.
The chances of getting one or two people who are experts in all of these fields are slim, to say the least, so you’d probably need to hire quite a few members of staff, which is going to stack up in terms of both wages and also training costs.
Outsourcing is much cheaper and will cover every aspect of digital marketing that you’re going to require.
Digital marketing agencies and their staff will be highly skilled and experienced in the field of digital marketing and will always be at the forefront of their industry, keeping ahead of the latest developments and trends.
Liquid Bubble, a London-based agency say: “Especially in the world of SEO, things change so quickly that it really is hard to keep on top of them.
“On the other hand, for your in-house marketing staff to keep up to date in the same way, you’d have to invest considerable time and money in them.”
It’s an agency’s job to stay on top of this kind of thing and they’ll know about each and every update Google makes to its algorithm and, more importantly, what that means for your business.
Use Your Resources More Efficiently
By outsourcing your digital marketing efforts, you can free up your resources to be used more wisely and alleviate the pressure on the in-house staff that you do employ.
Rather than trying to fill round holes with square pegs, if you outsource the aspects of marketing that your team is least comfortable with, it allows them to get on with the things that they are good at.
Asking an in-house team to deal with all of your digital marketing requirements can result in poor results if they’re being overworked and asked to deliver on things which they aren’t experts in.
If you outsource, it means that they can get back to doing the things that they’re best at.
Ultimately, if you recognise how important digital marketing is to your business, you’ll understand that it needs to be done right.
This means leaving it to the professionals who have access to all the latest tools and know exactly what they’re doing, rather than trying to go it alone.
As many as 62% of companies are outsourcing their content marketing, so if you’re not one of them, you’re really falling behind!