Product packaging is both an art and a science. To attract people to buy products, the label and shape of the packaging should be aesthetic and well-designed, but to keep the contents of the packaging safe during transport, it also needs to be well engineered. Making sure that products are properly labeled is also a matter of safety. With the number of people who suffer from allergies rising, food and skincare packaging, for example, need to include precise information about what can be found inside. Here are the elements of good packaging summarized.
The Food and Drug Administration has strict guidelines about what information needs to be included on different types of packaging, from packaging for cosmetics to beverages. You’ll need to put all of the ingredients and in some cases how much is present. For food, product packaging includes a breakdown of the calories and suggested daily values based on a typical 2000 calories diet. When it comes to non-medical claims, you can’t assert that any product does something for a person’s health without following the proper FDA and other regulations.
Aesthetic Design Elements
To attract buyers, you’ll want to include design elements that will make your product pop. Complementary colors, easy-to-read fonts, and logos are just some of the pieces of the puzzle. You may also want to design the shape of the package to emphasize something distinctive about the product. Many manufacturers also bulk up the size of the package to give customers the impression they’re getting more for their money.
Slogans and notable elements are some of the information that can also impact people’s decision to buy products. Some companies thrive on their pledge to not test products unethically or to use certain contested ingredients. When you design your brand strategy, keep this type of information in mind and how it will best be communicated to customers on the packaging of the products they’re purchasing.
Cushioning and Stabilization
Packaging engineering provides a way for products to stay safe in transport to the store and then to the customer’s home. One of the most impressive improvements in packaging, for example, came when Styrofoam was invented to cushion eggs. Although the material has now been phased out in many areas, this type of cushion and shape engineering is found in other types of packaging engineering. With skincare packaging, keeping glass bottles or small tubes from getting rattled around is an important aim.